About 360
| 13 October 2006
Why Should You Consider 360° Virtual Tours?
Also known as “panoramas,” interactive 360° virtual tours entice your prospects and customers to visit your location.
How Virtual Photography Works
When they first view a 360º virtual tour or panorama, most people mistakenly believe they’re viewing an interactive video. In reality, what they’re really seeing are photographs that have been “stitched” together and then digitally enhanced using specialized software.
Because it's photography rather than video, which requires experienced camera people, lighting, and equipment, the costs associated with virtual photography are considerably reduced. A virtual 360 tour can help you maintain your advertising budget while still giving online visitors an interactive experience.
Virtual reality (VR) photographs give viewers the ability to look around in all directions, including “behind,” and to zoom in and out. This simulates a real life experience because when we look around, we stop and pause as we see something that captures our interest. We also walk closer to something if we want to study it further – an action you can also perform with the “zoom” feature in a VR photographs.
Additionally, a VR photograph features a continuous 360-degree view. This allows you to see the spatial relationship among locations, which is what we normally do when looking around wherever we are standing.
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